Audience

Who will be the audience for your media product and how did you attract/appeal to them?

Firstly, before deciding upon what audience we were going to target we had to take into consideration the classification and target audience's of films previously analysed during research. Brit Grit films are most commonly rated an 18 by the BCB (British Classification Board) because of strong language, "impressionistic bloody violence", "hard drug use or reference" and "graphic sexual scenes or references".

For example the opening two minutes of Green Street involves an extremely violent and agressive fight scene, whereby we see characters attack one another with heavy objects, such as bins and telephone boxes, before ending on one man glassing another, understandably giving it the 18 classification.

An exception can be seen in Rock 'N Rolla, which is rated only a 15 due to "pervasive language, violence, drug use and brief sexuality" -taken from http://www.imdb.com/title/tt1032755/

These norms therefore influenced our film and therefore our target audience. Our film is aimed at males between 18 and 35, targetted mostly towards male audience members because of the football themes shown and violence. We also understood audience members over 35 to be unfamiliar and uninterested in the themes explored throughout our film, believing that they would be more interested in informative, mature films such as The Krays.

Although, we have made attempts to challenge the usual target audiences of mainly men by exploring more emotional themes and moments between the two main characters which will hopefully appeal to women audiences more as women have a tendency to find interest in films such as Rom Coms or Romance films. As well as the usual ongoing displays of violence and rivalry between gangs that will attract male audiences, we have decided to add a more personal and emotional storyline too that will appeal to female audiences, who prefer subtance and emotion, not just an exciting spectacle of events.